The launch of the new Rebel Legend Handball Shoe consisted of various elements.

The main campaign site where users could rank their favorite players. Stop motion product demo with overlaid animated graphics. Promo video with national players demonstrating the features of the shoe.


Campaign site for the Rebel Legend handball shoe by hummel.

Unusual Characters Lineup

Users could rank the players by various attributes (style, play, position, looks, hair) affecting the players positions in the lineup.

Interactive timeline

Unusual Characters promo video

Highlighting the various handball specific features of the Rebel Legend shoe and featuring two players from Denmark’s national team. This video was used in-store to promote the hummel’s new handball shoe.

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